Here is a basic law of entrepeneurial endeavors. You only begin something if you think that:
1) It doesn’t exist already
2) There isn’t enough of it already
3) You can do it better
By starting something new, we are declaring that their is a vacuum to be filled, or criticizing the existing offers. The problem isn’t noticing something is missing, it’s when we jump to the next step, and assume we know what is needed.
Many church plants begin with a desire to do church “better” or “differently.” While these are laudable goals, they make a basic assumption about your audience. If you set out to be a better church, you are limiting yourself to only reaching people who have had a church experience, and are disatisfied with it.