I’m working my way through Decisive, the latest meta-analysis style business book by Chip and Dan Heath.  The two come have a fancy academic pedigree with names like Duke, Stanford and Harvard floating around. I also hear that they are people of faith, who have found a place of value in the broader market place. I suggest reading all three of their books.

Decisive explores research in psychology that has revealed that our decisions are disrupted by an array of biases and irrationalities…In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases.

Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle, say the Heaths, is a conflict that’s built into our brains.

Made to Stick asks why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? …the Heath brothers reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”

All descriptions from heathbrothers.com.