Whether you are a world-renown brand or a local handyman, you can’t get away from social media.
Social Media is often the first way people will encounter you. It’s a contributing factor to your search rankings. It’s a sign that you are alive and participating in today’s world.
Social media is not sexy. It’s not (necessarily) going to drive a lot of traffic to your website. It’s not going to make you the coolest new church or ministry in town.
It is like one of my clients has said, “table stakes.” Like the phone book decades back, it’s part of doing business.
In my day job, I help individuals, businesses and non-profits tell their story with content and social media marketing. I try to apply the same rules to myself, and to our church community, Austin Mustard Seed. Although, as a landscaper too busy to care for his ugly yard, I don’t always represent the ideal I want for others.
Churches have to be on social media. But they need to be there thoughtfully, purposefully and personally. Here are eight
ways that your Church should be using social media Continue Reading…