He was referring to the infamous Facebook beer pictures.  Something about the nature of social networking leads people to take pictures of themselves holding beer bottles grinning hideously and almost falling over.  This person did have a lot of pictures, but they portrayed family and friends having adventures, making music and going on trips.  You couldn’t help but look at them and assume this person has a meaningful life.

We’d like to say “oh, that’s just Facebook.”  But the reality is, our online doppelgangers capture our public selves.  If you can’t tell by one’s profile what is important to them, then maybe it’s not that important.

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